Changing the Conversation on Cannabis
Cannabis Media Council & Transparent eCom Partner for the “I’m High Right Now” Campaign
A Look Back: The Changing Perception of Cannabis
The Cannabis industry has come a long way – For decades, cannabis has carried a stigma full of outdated policies and misinformation painting a perception of something to fear rather than be understood for its wellness and positive qualities.
For many boomers, cannabis can still hold a negative perception. The war on drugs did a number on the industry, and now, even though cannabis is legal in many places, many remain hesitant. Not because it won’t improve their quality of life, but because the narrative they have been told.
But times are changing.
With legalization expanding and scientific research validating its benefits, cannabis is finally being recognized for what it is – A powerful, natural tool for wellness.
I’m High Right Now: A New Way to Look at Cannabis
That’s why we have partnered with the Cannabis Media Council to launch the “I’m High Right Now” campaign. The campaign was launched to initiate a much-needed conversation: Cannabis doesn’t change your life – it enhances it.
At the foundation of the campaign is the mission of normalizing cannabis for baby boomers by providing the education that, yeah, you can try it…enjoy it…and keep living your lives exactly as they are just with fewer aches and better sleep.
The campaign focuses on the truth that many cannabis users already know – The real impact of Cannabis isn’t visible – it’s internal. It provides improved well-being, reduced stress and a better quality of life. By shifting the conversations away from the outdated stereotypes, the campaign helps to normalize cannabis for the people who could benefit from it the most.
Breaking Barriers, Changing Perceptions: Our Commitment to Cannabis Advocacy
At Transparent eCom, we don’t just work in the cannabis digital advertising space – we genuinely believe in this industry.
We know firsthand how hard it is for cannabis brands to get their message out. The rules change constantly, ad accounts get banned, and platforms like Meta and Google make it way harder than it should be. That’s why we are honored to be the visionary media partner on this campaign with the Cannabis Media Council.
“Changing minds and challenging outdated perceptions, that’s what this campaign is all about, and we’re here for it. Being part of such a powerful message about the benefits of cannabis, especially to the boomer generation, is an honor. That’s why we are excited to be the media partner promoting this campaign on Meta”
-Cameron Karkut, Co-Founder of Transparent eCom
The conversation around cannabis is evolving and we’re committed to keeping that momentum going. By challenging outdated perceptions and ensuring cannabis brands can effectively get out their message – We’re helping to build an industry that is accessible, respected and understood.
Our Commitment to the Message
The cannabis industry isn’t slowing down, and neither are we. We’ve helped 50+ brands invest over $100 million into compliant, high-performing ad campaigns. And we’re just getting started.
If you’re ready to get your brand seen, stay compliant and scale your business without fighting ad bans every other week…
Need proof that we can run cannabis ads on Meta? You’re literally seeing it right now.
Let’s talk. And get you results.
About Cannabis Media Council: www.cannabismediacouncil.com
About The I’m High Right Now Campaign: www.imhighrightnow.com
#ImHighRightNow #Transparent #Cannabis