The Challenge
Mood, known for delivering federally legal cannabis from America’s favorite farms, was scaling quickly. To market their growing product categories, they wanted to run a digital campaign to showcase actual flower and use real cannabis language in Meta ads—two major triggers for disapprovals or outright bans.
With significant media buying experience running campaigns, they were still faced with two major challenges:
- Standard ad accounts won’t cut it
- One misstep could get the entire ad ecosystem shut down
They need a way to run compliant ads consistently while staying true to their brand.
The Solution
The Mood Team turned to Transparent eCom for access to specialized compliance ad accounts tailored for cannabis brands. Utilizing Transparent’s established infrastructure, Mood was able to accomplish:
- Showcasing real product imagery and language
- Kept their ad accounts stable and consistently active
- Avoided costly shutdowns and reduced restart time
- Maintained full control of media buying in-house
With a seasoned media team, Mood didn’t want to be locked into an agency. Transparent eCom’s self-service compliance ad accounts allowed Mood to keep full control of their media buying, just with the trusted infrastructure and client support they needed to scale with confidence.
The Results
- 40%On avg., clients saw a 40% increase in approvals
- Zeroad account shutdowns
- On avg., clients saw a 40% increase in approvals
- Zero ad account shutdowns
- Reduced platform restart costs
- Consistent compliant performance