90%of the budget used to drive new traffic on Meta
Zerocompliance issues outside of rejected and overturned ads
The challenge
In 2022 a top ten CBD brand in the US was looking to expand into UK/EU markets. Two unique roadblocks to these markets both revolved around compliance. CBD compliance and data compliance.
Ad platform CBD compliance in UK/EU was not well known, as platforms had done little to educate advertisers and agencies on best practices
Ad platforms had lost major capabilities to track UK/EU users and attribute users purchasing products to ad performance
Goals
Launch a multi platform approach to acquiring new customers in UK/EU markets
Scale digital advertising compliantly and profitably
Find a solution to trackability issues impacted by data privacy laws
The solution
Partnering with Meta’s compliance team, best practices were built out for the UK/EU markets. As well as ad account compliance algorithms were designed particularly for UK/EU compliance.
For a solution to trackability we looked outside of social/search platforms to programmatic ads. Dynamic remarketing was used to target users that were driven from Meta. An ad tailored to the users experience on your site, and a great down funnel tool that provided a ROAS metric from the traffic driven from Meta.
Results
A six month campaign resulted in a 2.5x ROAS return
90% of the budget was used to drive new traffic on Meta and was scalable with the ROAS performance of dynamic ads
Zero compliance issues outside of rejected and overturned ads
Transparent eCom Approach To Paid Ads
Transparent eCom’s approach for any client struggling with current/past paid ads or just launching a brand; is to build bottom up! By that we mean bottom of the funnel to top of the funnel.
We believe that if your cart abandoners are not converting at a normal+ rate, it would be costly from a time and ad dollars perspective to focus on prospecting.
Especially when your prospects that are closest to convert, well aren’t converting. Fix the low hanging fruit before dumping ad dollars into upper funnel ads.
This keeps KPI’s easy to understand, and much less conversations about secondary metrics like ctr, impressions, reach, and focuses on revenue, ROAS, profit.
Once we prove out bottom-middle of the funnel, we move on to a cost efficient but rigorous prospecting testing system. Designed to find specific audience and creative combinations that work, not just messaging 100 million people with a generic brand ad.
Oh and our no minimum spend per platform is proof of our approach in action.
What Are Clients Saying?
“We launched our Delta8 product, and we couldn’t find any places to advertise. Cameron and team laid out the options for compliant ads. Best part is the first 30 days were free is there were any issue with service, and they never try to increase ad spend to improves their agency profits. We will be moving more of our brands over to Transparent eCom next month.”
Brett Sandman · Partner, Just CBD
“Our relationship with Transparent eCom went from utilizing their self-service to full service option. We originally came to them for a compliant ad solution for Meta, but after three month we realized their expertise is far beyond compliance. I will be recommending Transparent eCom to my network for years to come!”
