13%increase in new customer acquisition count year over year
15%increase in new customer revenue year over year
10%increase in new customer AOV
The challenge
Companies new customer count was decreasing quarter over quarter. The average one year lifetime value was $220. Month over month, returning customer percentage was increasing v.s. new customers. Company came to Transparent eCom to help diversify marketing channels and increase new customer acquisition
Results
Launched a three channel, multi funnel approach. Including Meta, Snapchat, and Google Ads
13% increase in new customer acquisition count year over year
15% increase in new customer revenue year over year
10% increase in new customer AOV
Cannabis Company
Yearly Revenue Thirty Five Million Dollars
60%quarter over quarter increase in revenue
52%quarter over quarter increase in transactions
15%quarter over quarter increase in click attributed marketing revenue
The challenge
Company was releasing a new Delta8 product and had no paid media channels to promote their product on. They came to us in their sixth month of business, seeking platform options and cannabis ad expertise.
Results
Launched a full funnel multi channel approach, including display, native, and video
60% quarter over quarter increase in revenue
52% quarter over quarter increase in transactions
Click attributed marketing revenue increased 15% quarter over quarter
Transparent eCom Approach To Paid Ads
Transparent eCom’s approach for any client struggling with current/past paid ads or just launching a brand; is to build bottom up! By that we mean bottom of the funnel to top of the funnel.
We believe that if your cart abandoners are not converting at a normal+ rate, it would be costly from a time and ad dollars perspective to focus on prospecting.
Especially when your prospects that are closest to convert, well aren’t converting. Fix the low hanging fruit before dumping ad dollars into upper funnel ads.
This keeps KPI’s easy to understand, and much less conversations about secondary metrics like ctr, impressions, reach, and focuses on revenue, ROAS, profit.
Once we prove out bottom-middle of the funnel, we move on to a cost efficient but rigorous prospecting testing system. Designed to find specific audience and creative combinations that work, not just messaging 100 million people with a generic brand ad.
Oh and our no minimum spend per platform is proof of our approach in action.
What Are Clients Saying?
“We launched our Delta8 product, and we couldn’t find any places to advertise. Cameron and team laid out the options for compliant ads. Best part is the first 30 days were free is there were any issue with service, and they never try to increase ad spend to improves their agency profits. We will be moving more of our brands over to Transparent eCom next month.”
Brett Sandman · Partner, Just CBD
“Our relationship with Transparent eCom went from utilizing their self-service to full service option. We originally came to them for a compliant ad solution for Meta, but after three month we realized their expertise is far beyond compliance. I will be recommending Transparent eCom to my network for years to come!”
